Jammu & Kashmir, the crown jewel of the country, supports a multi-faceted, multi- coloured, and unique cultural blend. Apart from its geographical context, it is also demographically an amalgamation of varied ethnic and social entities. The diverse religious beliefs co-flourish in the area, and the co-existence of various languages, cultures, and belief systems is astounding. One gets overwhelmed by the sheer diversity and richness of art & architecture, fairs & festivals, rites & rituals, and seers & sagas that thrive amongst the unparalleled cultural cohesion, which is exemplary.

The culture of Jammu & Kashmir is distinct and diverse, encompassing various ethnicities inhabiting the regions of Jammu & Kashmir. The valley of Kashmir, caressed by the snow-clad Himalayas, is one of the most beautiful spots in the world. Its vast expanse of flat land with rich alluvial soil; filled with crystal-clear streams, broad lakes, shadowy Chinar groves and Pine forests; and surrounded by lofty & glacial mountains that speak volumes of its grandeur.

Nature's grand finale of beauty: Kashmir, a masterpiece of nature's creation; the folk forms of Kashmir are intimately associated with the moods and movements of the seasons. Likewise, Jammu: the city of temples, also has a rich cultural heritage. The Basholi paintings and the rich Dogra architectural heritage are famous across the nation.